I care more about who I work with, than who I’m working for, if that makes sense.
If my friends and I are on a project, it doesn’t matter to me what the client is. We’ll either have fun together or we’ll drunkenly complain about it together. Either way, I’ll be happy.
I’ve done work for cultural institutions and I’ve done work for corporate institutions. One isn’t inherently more enjoyable than the other to me. I’ve had fun in both and I’ve had shitty experiences with both. When I’m working on something, I’m more mindful of my present feelings and mood—which doesn’t really take cues from the bigger picture. It’s more dependent on my immediate surroundings and the exchanges i have.
So I guess my dream situation is a Judd Apatow lifestyle where when he decides he wants to make more money and be creative, he gathers his buddies together and makes it happen and everyone’s laughing the whole time.
I honestly think that’s healthier than projecting your hopes and dreams onto another business and allowing yourself to have your career driven by them.
Another thing I guess, is that I’m constantly making shit on my own with or without a client. I know the subjects, themes and interests I want to engage in. If a client happens to want that as well, then cool. If not, then pay my rent so I don’t have to worry about my rent and I can spend my nights and weekends freely making what I want to make. Either way, it’s going to happen—client or not so it’s not something I think about on a day to day basis.