"Relating a logical and productive strategy is important to persuading clients to do the right thing. It can help make a group of decision makers behave more constructively in the design process, but it doesn’t insure an interesting design result. Serious design, design that makes breakthroughs, design that inspires, is often a result of accidents, personal obsessions of the designer, and that designer’s intuition, determination, arrogance, and naivety. Great design solutions often fly in the face of logical explanations, even when the designer provides one."
— Paula Scher (via craightonberman)
